dumb ads

Ads that demean their intended audience are really dumb in my opinion. For example, I keep hearing this ad on wtts. Imagine a cheerful guy reading this in kind of a bland voice:

Greetings WTTS listeners! Congratulations to all of you that are using Broadripple Heating and Cooling, and a big slap on the head to those who aren't! Just kidding. But you appear to be slow learners! Be smarter than a machine and [blah blah, I forget the rest.]

Certainly the ad is memorable (I probably didn't get it word-for-word, but I was close).. but it certainly doesn't make me want to use Broadripple Heating and Cooling, even if I owned a home and had that option.